How long has it been since you were awake at 2:30 AM? That’s around the time, if you’re still tuned in to the channels that air infomercials as you’re drifting off, when the “MyPillow” ads begin to air, and they’re essentially unforgettable: A guy who seems a lot like he smokes crack tells you all about a miracle pillow, gesticulating so wildly that the giant cross on his chain necklace swings like a hypnotist’s pendulum.
That’s Mike Lindell, and if his grating, hyperactive television persona doesn’t tip you off, he’s a huge Donald Trump fan. That likely has something to do with the fact that Lindell himself is a huckster like the President.
He’s run afoul of deceptive advertising laws, eventually being forced in a lawsuit to stop claiming that his product could help with everything from acid reflux to insomnia to cerebral palsy. Another lawsuit forced Lindell to stop referring to himself as a “sleep expert.” He watched his Better Business Bureau rating plummet from an A+ to an F over his refusal to stop airing one ad that promoted his pillows as “buy one, get one free,” and another that promoted the product which normally sells for around $49.99 as “half price, at two for only $99.97” — a savings of a penny.
Of course, Lindell believes that it’s his support for Trump that caused the BBB to drop his rating:
Frankly, there’s at least another thousand words worth of material I could write on this guy, from what seems to be a fake backstory about a crack addiction to rumors that he’s running for governor of Minnesota. But the reason Lindell is in the news now is that, well…
Barely 6 months after he credited Trump’s tax cuts for creating a new economic boom, My Pillow boss Mike Lindell is laying off 150 employees pic.twitter.com/vjQWZ6tyFA
— Aaron Rupar (@atrupar) May 10, 2019
That’s right. The guy who literally last month wrote an op-ed that claimed that due to Trump’s tax cuts he’d been able to give “across-the-board raises of 5–10 percent to every employee” is now recouping that giveaway by laying off 150 of those same employees. At a workforce of only roughly 1,600 employees, that’s close to 10 percent of his entire pool of pillow-stuffers.
That sounds pretty familiar — someone who claims a “deal” is amazing and then quietly suffers the consequences of it. Who am I thinking of, you guys? I can’t quite remember.
Let me sleep on it.
Featured image is a screen capture.